Astrategic alliance is a partnership between two or more companies to achieve mutual benefits and go after specific goals while remaining independent. If you’ve never thought about it or believe it’s only for larger companies — think again. As a small-medium sized business, a strategic partnership can be the perfect opportunity for growth which would have otherwise been financially or strategically not possible.
What are the benefits?
- Pool resources and knowledge
- Access new markets
- Increased efficiency and cost-effectiveness
- Innovation
- Mitigate risks
- Create better customer experiences
- Increased brand awareness
