Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. Furthermore, a compelling story is provocative and emotionally resonant. Frankly, no one ever remembers a bad or boring story unless it’s to recall how bad or boring it is.
This is particularly true when it comes to marketing and building websites. Compelling storytelling in this context is significant for making your brand stand out in the sea of others. Not only will an effective brand story improve user engagement, but it will also enhance overall brand loyalty and, thus, conversions.
