TikTok has launched Symphony Digital Avatars, AI Dubbing for global translations, and Symphony Collective at TikTok World 2024. These new tools look to help creators and brands produce content that stands out on TikTok. Symphony’s suite of AI-powered solutions blends human imagination with AI efficiency, making content development and creativity more scalable on the platform.
Businesses of all sizes, creators, and agencies can use Symphony to boost their content on TikTok. Research shows that creating TikTok-specific ads increases purchase intent by 37% and brand favorability by 38%. Additionally, 79% of TikTok users prefer brands that understand how to create content for the platform.
