Standing out in today’s crowded marketplace can be extremely challenging, especially for small businesses in a sea of major competitors. Winning the attention of customers requires a new approach. Consumers today no longer want to be treated like cattle being herded toward similar products. Instead, they want to feel special. They want unique experiences that are created just for them.
We all know that personalizing the customer experience is a great strategy. That’s why nearly 90% of marketers see a positive ROI after investing in personalized campaigns. These companies on average earn 40% more revenue than brands that don’t embrace personalization.
