Tag: ABM platforms

Accounting, Department management, Marketing

How to Use Google Ads for Account-Based Marketing

May 6, 2019

Via: Business 2 Community

Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies—especially those going after the large and enterprise-level accounts—invest heavily in ABM platforms that allow them […]