Tag: account structure

Department management, Marketing

10 Free Google Ads Tools You Didn’t Know About (But Should)

January 14, 2022

Via: Business 2 Community

Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to […]

Accounting, Department management

Your account structure might be hurting performance. Here’s why (and how to fix it)

September 1, 2017

Via: Marketing Land

When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with almost awe-inspiring intricacy. No dimension unsegmented; no campaign setting untweaked; no minute negative keyword unadded. […]