Tag: B2B buyers

Department management, Marketing

What the Future May Hold for Account-Based Marketing

August 31, 2022

Via: Entrepreneur

We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our […]

Department management, Marketing

Forever Young: 5 Ways to Optimize Your B2B Marketing Reach for Millennials and Gen Z

May 11, 2021

Via: Business 2 Community

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]

Department management, Marketing

According to a New LinkedIn Report, You’ll Need 4 Virtual Selling Skills to Attract Buyers

August 31, 2020

Via: Inc.

A new global report from LinkedIn is a window into the state of sales in 2020 from the perspective of B2B buyers and sellers. This year, nearly every company has accelerated their shift toward virtual selling as they figure out […]