Top

How Much of a Loan Can I Afford? A Guide for Small Businesses

How to Create a Facebook Marketing Strategy: The 14 Best Strategies

Generative AI Could Be the Best or Worst Thing That Happens to Your Company in 2024. Here's Why....

7 Reasons Your Small Business Is Losing Leads

Google Algorithms Affected Your Rankings. What Now?

Tag: B2B Funnel

Department management, Marketing

Measuring with the New B2B Funnel

April 12, 2019

Via: Business 2 Community

Relationships are one of the underlying principles and key differentiators of account-based marketing (ABM), where the goal is making meaningful connections and progressing opportunities with the right accounts rather than driving lead volume. As such, ABM programs can’t be held […]