Tag: benchmarking

Department management, Marketing

How Do You Measure the Impact of an Experience?

October 18, 2016

Via: Entrepreneur

When Fiat launched its new 500X model last year, the car manufacturer tried something unique: The company partnered with Dynamo, the popular star of “Magician Impossible,” to unveil the “Power of X” tour. As part of the campaign, brand managers at Fiat took […]