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Tag: General Data Protection Regulation

Department management, Marketing

Why Email Marketing Without Opt-in Will Hurt Your Brand

October 3, 2018

Via: Business 2 Community

Your brand is important. As marketing guru Seth Godin explains, “a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Given this definition, […]

Department management, Marketing

GDPR’s Relationship With Marketing, the EU and You

June 25, 2018

Via: Business 2 Community

The European Union’s General Data Protection Regulation (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your […]