Tag: go-to-market strategies

Customer relationship management, General organization management

3 Ways to Encode Buyer Persona Goals Into Your Organization’s DNA

May 6, 2021

Via: Business 2 Community

We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably. If we get scientific, we know that DNA can have a […]