As 2024 rolls on, just like last year SEO continues to evolve rapidly. For the small business, staying ahead of these changes is difficult but yet it is crucial to maintaining your online visibility and, as such, your competitiveness. With this in mind, Brand Nova Digital is here to give us advice on three small business SEO essentials for SMEs in 2024 and beyond.
1. Use AI with caution
In March this year, Google rolled out a significant update which required website owners to prioritise quality over quantity particularly when it came to content creation.
