There’s no question that effective marketing is critical to financial advisor success. In fact, the average advisor spent $17,400 on marketing in 2022, according to a survey conducted by Broadridge, and 30% of advisors said they plan to increase their marketing budgets in the future. Unfortunately, these marketing dollars aren’t always spent effectively. Here are 6 common marketing errors that I see financial advisors make with their marketing campaigns:
- Being “one and done.” Effective marketing requires consistency — you can’t give up if you don’t see results quickly. However, many financial advisors start off with a bang only to lose momentum when they don’t see immediate results.
