Generative AI, the technology behind AI Overviews, is reshaping the search experience by understanding and responding to natural language queries, synthesising information from multiple sources, and presenting it in an easily digestible format.
In this article, I will delve into how generative AI is transforming search, exploring its impact on user experience, SEO strategies, and the future of online information discovery.
As we navigate this new era of AI-powered search, it is crucial for businesses, marketers, and content creators to understand and adapt to these changes, ensuring they remain competitive in an increasingly AI-driven digital landscape.
