As a business owner, you probably already know that social media can be a great tool for building your brand and engaging with customers.
However, your social media accounts could have more value than you realize. In addition to fielding feedback from customers and increasing website traffic, you can use your social profiles to help solve one of the biggest problems small businesses face: access to capital.
While most lenders use traditional metrics to approve small business loans — such as credit scores, assets and cash flow — some also take a close look at your business’s online presence before they’ll extend you financing.
