For a brand to survive and thrive in a competitive marketplace, it must harness the power of creativity and innovation. When a brand ceases to innovate, it risks becoming mundane and losing its unique appeal, thereby surrendering its market share to a more imaginative competitor.
With that said, few of us know how to cultivate this creativity in our brands or ourselves individually. Contrary to popular belief, creativity is not a rare gift bestowed upon a select few “artsy” individuals. Instead, it should be considered a skill that anyone, including you, can hone and develop. All it takes is practice and a deeper understanding of how our brain and consciousness function.
