This May, more than a dozen high-flyers from the Inc. 5000 Community got together to swap notes on customer acquisition. There was clear consensus: Today, there are two simple but essential and nuanced ways to think about reaching prospective clients — in front of a screen, and in-person. And your strategy must be thoughtfully tailored for either.
When in-person is the priority
When serial entrepreneur, speaker, and consultant Chris Dyer defined the avatar most likely to close a deal quickly, he realized it was someone he could meet in person.
