Tag: ad

Department management, Marketing

It’s an ad, ad, ad, ad world

June 20, 2022

Via: Strategy+Business

In recent years, advertising—or at least the advertising that baby boomers grew up with—has often been written off or pegged as a historical relic. The hit AMC television show Mad Men, whose seven-year run ended in 2015, painted Madison Avenue […]

Association, Organization management

4 Branding Lessons From Nike’s Colin Kaepernick Ad

October 22, 2018

Via: Entrepreneur

Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign. Television commercials, print and digital pieces featured Colin Kaepernick, a former quarterback for the San Francisco 49ers. During the 2016-2017 season, the NFL […]

General organization management

Bank’s Super Bowl ad will target financial health in America

January 6, 2016

Via: CNN

One bank is shelling out millions to draw attention to a “national epidemic” during the Super Bowl. Financial services firm SunTrust (STI) says it’s purchased time during Super Bowl 50 on February 7 to air an ad about financial stress. […]