Department management, Marketing
June 20, 2022
Via: Strategy+BusinessIn recent years, advertising—or at least the advertising that baby boomers grew up with—has often been written off or pegged as a historical relic. The hit AMC television show Mad Men, whose seven-year run ended in 2015, painted Madison Avenue […]
Association, Organization management
October 22, 2018
Via: EntrepreneurNike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign. Television commercials, print and digital pieces featured Colin Kaepernick, a former quarterback for the San Francisco 49ers. During the 2016-2017 season, the NFL […]
General organization management
January 6, 2016
Via: CNNOne bank is shelling out millions to draw attention to a “national epidemic” during the Super Bowl. Financial services firm SunTrust (STI) says it’s purchased time during Super Bowl 50 on February 7 to air an ad about financial stress. […]
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