Tag: ads

January 20, 2023

As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. […]

November 1, 2022

Nearly every advertising report ever produced includes a line for return on ad spend (ROAS). Often, it’s used as the top-line indicator of ad effectiveness. The unfortunate truth is that ROAS is a commonly misused or incomplete metric. It’s my […]

June 30, 2022

Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you […]

June 9, 2022

A recent study of consumers confirmed that adverts do influence their buying decisions, though not all advert types are successful. Social Media Ads Drive Sales for Small Business … But Not All Ads Work For example, celebrity endorsement was rated […]

April 19, 2022

Social media is the place where everyone from everywhere can interact with everyone else including individuals and companies. Social media easily facilitates the interactions of people with people, people with companies, and companies with companies. Social media marketing teaches you […]

January 21, 2022

If you want to earn extra money each month, watching video ads online can be a good option. Yes, you read it right. You can make money watching ads. And the best thing is you don’t have to make any […]

December 6, 2021

If you’ve ever considered paid advertising as a way to grow your business, you’ve definitely heard of Facebook Ads and Google Ads. But how do you decide between these platforms? Should you run ads on Facebook? Should you choose Google? […]

November 9, 2021

In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage […]

October 26, 2021

Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique ability to track people across the web and build robust user profiles based on their browsing behaviour. These tiny pieces […]

October 18, 2021

Facebook stays at the first spot of social media platforms with over 2.89 billion active users. With most of its users being millennials (age 25-34), Facebook stands as a hub for garnering results from business activities. The easiest way to […]

October 5, 2021

When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in […]

September 9, 2021

In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to […]

June 22, 2021

If marketers have been paying attention, then we know that Apple has been passionate about disrupting ad tracking for a while now. Since 2018, their browser, Safari, has offered considerable privacy options for users. With their latest iOS 14.5 update, […]

March 23, 2021

Is it time to include TikTok Ads for eCommerce in your store marketing strategy? It may just be – for the right product and market, that is. TikTok is available in more than 150 countries, with users spending 476 minutes […]

December 8, 2016

As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format […]

January 26, 2016

Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find out just how ads would be handled. More details of where things stand were shared by Google’s head of […]