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Tag: advertising


Department management, Marketing

How to Run a Successful Used Car Dealership

February 12, 2024

Via: Small Biz Club

Due to a wide range of factors, more and more motorists are entering the used car market, as opposed to buying new. This is fantastic news for used car dealers, but how can you stand out from the crowd in […]


Department management, Marketing

The Biggest Mistake Super Bowl Ads Make

February 8, 2024

Via: Inc.

When you’re spending $7 million on advertising-the average cost of a Super Bowl ad-you’re probably assuming the price is worth the payoff. After all, it’s a national event with celebrity, spectacle, and sport. And that’s just the commercials. Yet, Nataly […]


Organization management, Startup

How to Crack the US Market — Startup Growth Secrets for 2024

January 11, 2024

Via: Entrepreneur

Taking a startup from a big idea to a reality is a challenging undertaking anywhere in the world. Differing economic conditions, hard-to-understand legal frameworks and great variation in consumer preferences are just three of the areas startup founders need to […]


Department management, Marketing

Should Businesses Utilize Air Dancers for Marketing?

December 19, 2023

Via: Small Biz Club

In the ever-evolving landscape of business marketing, standing out in a crowded market is a challenge that every business faces. Among the myriad of advertising tools available, one unique and eye-catching option is the use of a custom air dancer. […]


Customer relationship management, General organization management

Why This Business Metric is Crucial to Understanding Your Business

November 10, 2023

Via: Entrepreneur

In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation […]


Department management, Marketing

Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact

October 20, 2023

Via: Entrepreneur

What do you want to be when you grow up? People used to say firefighter, teacher or doctor. In a survey, 1 in 4 Gen Z responders said they plan to become social media influencers. What used to be the […]


Department management, Marketing

Experiential Event Marketing’s Impact on Customer Loyalty

October 16, 2023

Via: Inc.

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading awareness about products and services, and enhancing employee engagement […]


Department management, Marketing

Harness the Power of Strategic Creativity for More Effective Marketing

October 12, 2023

Via: Inc.

Effective marketing transcends crafting a snappy tagline and a memorable logo. It hinges on the business owner or marketing lead’s comprehension of innovative ideas and ability to recognize strategically creative executions in advertising, branding, and graphic design. This necessitates their […]


Department management, Marketing

4 Ways To Come Up With Creative Campaigns

October 6, 2023

Via: Entrepreneur

Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or stale, people aren’t […]


General organization management, Systems management

Leveraging The Power Of LinkedIn For Strategic Business Promotion

August 29, 2023

Via: Forbes

If you’re searching for a platform to help you reach out to other professionals or businesses, LinkedIn is the way to go. With its vast networking opportunities and carefully curated business-focused content, you can find everything you need to help […]


General organization management, Strategic planning

5 Ways To Scale Your SaaS Business

August 4, 2023

Via: Forbes

Scaling a software-as-a-service (SaaS) business requires a deep understanding of customer psychology and strategic decision-making. It is a crucial phase that begins when a business finds the balance between avoiding losses and generating profits. The Rule of 40, you may […]


Department management, Marketing

YouTube vs. Facebook Ads: Which Is Better? Here’s Your Answer

July 12, 2023

Via: Entrepreneur

You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of these platforms can still get you a positive return, the return you get on YouTube […]


Department management, Information Technology

Why Advertisers and Marketers Should Tap into Web3 and Metaverse?

June 28, 2023

Via: Entrepreneur

Web3 is touted to have the potential to change the way systems work globally. And the world of marketing and advertising is and will not be privy to it. Much like how marketing took the form of digital marketing, it […]


Department management, Marketing

LinkedIn Rolls Out New Tools to Boost B2B Marketing

June 13, 2023

Via: Small Business Trends

LinkedIn has announced a range of new products and services aimed at aiding B2B marketers in navigating the current economic landscape with increased confidence. The announcement comes in the wake of findings from LinkedIn’s B2B Marketing Benchmark, which suggests a […]


Department management, Marketing

40 Best Ways to Get Free Advertising for Your Small Business in 2023

May 2, 2023

Via: Small Business Trends

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas for […]


Department management, Marketing

How Much do Small Businesses Spend on Advertising?

April 25, 2023

Via: Small Business Trends

Small businesses are spending more on their marketing budget numbers. In fact, advertising expenses have gone up almost 4% in 2023 from the previous two years. Deloitte reports advertising budgets will make up about 13.6% of the total for these […]


Department management, Marketing

Combat Content Fatigue and Remove Friction to Help Your Brand Stand Out

April 10, 2023

Via: Inc.

In today’s world, the average person is bombarded with an overwhelming amount of content on a daily basis. And with the growing number of blogs, social-media posts, webpages, and more published each day, it can be hard for users to […]


Educational, Organization management

Learn to Create Your Own 3-D Marketing Assets in This $35 Bundle

April 7, 2023

Via: Entrepreneur

For many US companies, up to 80% of revenue is driven by advertising. So whether you’re a small brick-and-mortar place or a growing eCommerce enterprise, you may be able to increase your revenue if you put more effort into advertising. […]


Department management, Marketing

How to Use Social Media for Apartment Rental Marketing

April 6, 2023

Via: Home Business Magazine

Social media has become essential in advertising and promoting vacant rentals. From Facebook to Instagram and beyond, using these platforms to their fullest potential can help drive qualified leads that result in more renters. Whether you’re looking to fill a […]


Department management, Marketing

Mastering This Marketing Strategy is Your Ticket to Success in a Competitive World

April 5, 2023

Via: Entrepreneur

As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating the competitive landscape can be challenging, but a secret weapon can help you break through the noise: multi-channel marketing. […]