Tag: authenticity

Customer relationship management, General organization management

It Takes Years to Build a Reputation — And Just Seconds to Destroy It. Avoid The Dangers of Insensitive Marketing in a Global Crisis.

February 2, 2024

Via: Entrepreneur

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]

Department management, Marketing

Celebritizing Vs. Celebrating Entrepreneurs: Preserving Authenticity In A Personal Brand-Obsessed World

November 14, 2023

Via: Entrepreneur

Agenuine identity requires no announcement. But the moment one feels compelled to proclaim their personal brand, they risk losing the very essence of authenticity that underpins their credibility and appeal. Arguably, there exists no rigid blueprint for cultivating a robust […]

General organization management, Strategic planning

Your Innovation Won’t Succeed Without Authentic Demand. Here’s How to Find It

November 7, 2023

Via: Entrepreneur

The theologian Frederick Buechner once said, “The place God calls you to is the place where your deep gladness and the world’s deep hunger meet.” Strip out the religious language, and this sentiment goes right to the heart of innovation […]

Department management, Marketing

How the Founders of Glow Recipe and Graza Use Unorthodox Marketing Tactics to Boost Their Brands

November 1, 2023

Via: Inc.

With the proliferation of social media platforms, there are more ways than ever before to market your brand. But standing out has become a real challenge. That’s why unique storytelling and marketing tactics are crucial for business leaders, said Rohit […]

Department management, Marketing

Leveraging Influencer Marketing: The Gateway To Expansive Customer Reach

September 12, 2023

Via: Entrepreneur

In today’s fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge. However, in this digital transformation era, a compelling marketing strategy has emerged- influencer […]

Administration, General organization management

Want A Company Mission Statement That Lasts? 11 Key Questions To Ask

August 28, 2023

Via: Forbes

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s about getting to the heart of your business […]

Department management, Marketing

How to Craft an Emotional Marketing Message That Hits Home

July 20, 2023

Via: Entrepreneur

Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to. Appealing to your customer’s emotions with your marketing messages leaves a lasting impression, as […]

Communication, Department management

Be More Authentic, Offer More Value and Make Stronger Connections By Adopting This Unique Leadership Style

May 24, 2023

Via: Entrepreneur

Personal brand leadership is the new standard for leaders who want to be authentic, connect with their clients/constituents and differentiate themselves from the competition. Everyone is talking about personal branding — and with good reason. Personal branding has emerged, not […]

Department management, Marketing

The Importance of a Positive Online Presence for Executives

February 9, 2023

Via: Inc.

A lot of resources are spent on a brand or company’s social media. Why isn’t more time spent on the social media accounts of a business’s executives? Data shows it is one of the few strategic moves that can simultaneously […]

General organization management, Strategic planning

As an Introverted Business Owner, Growing Your Brand Can Feel Overwhelming. Here’s How to Master It.

January 10, 2023

Via: Entrepreneur

Maybe your introverted personality played a part in your decision to start your own business. Perhaps you enjoy hiding behind a laptop instead of having to give scary presentations in front of dozens of colleagues. But, alas, everyone is talking […]

Customer relationship management, General organization management

Eight Lessons These Entrepreneurs Learned From Their Own Customer Service Experiences

December 16, 2022

Via: Forbes

While it’s often the horrible customer service experiences that go viral on social media or become the topic of discussion over dinner, when asked, most people could likely think of a time when they experienced really excellent customer service. From […]

Department management, Marketing

What Colors Should You Use For Your Personal Brand? (and Why It Matters)

June 30, 2022

Via: Entrepreneur

When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite […]

Personal information & knowledge management, Self-management

How Do You Sell Your Company for $100 Million in 2 Years?

April 4, 2022

Via: Small Business Trends

It’s the dream of every entrepreneur that ever started a company. How do you build something in a short period of time that another company will pay $100M for? On The Small Business Radio Show, Josh Landan started his career […]

Department management, Marketing

Authenticity and Consistency Are Key Ingredients to an Effective Brand

August 5, 2021

Via: Business 2 Community

People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic and consistent in […]

General organization management

The importance of local authenticity

January 10, 2017

Via: Marketing Land

Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the […]