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Tag: B2B marketing


Department management, Marketing

5 Tips for Creating High-Performing Content

January 11, 2022

Via: Business 2 Community

A good content strategy can drive 100% of your revenue. Content marketing fills the gap between what message brands want to share and what consumers actually want to see. That’s the secret to building active, engaged communities full of loyal […]


Department management, Marketing

How Does Facebook Marketing Work?

January 5, 2022

Via: Business 2 Community

Social media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. This is especially true when it comes to Facebook. With so many business owners already using […]


Department management, Marketing

5 Macro B2B Marketing Trends to Watch in 2022

November 29, 2021

Via: Business 2 Community

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B […]


Department management, Marketing

5 Steps to Social Media Success

November 16, 2021

Via: Business 2 Community

So you’ve probably seen the insane results that brands are getting through leveraging the power of social media marketing. But actually doing the work and taking consistent action to get there is a different kettle of fish. Over the last […]


Department management, Information Technology

8 Surprising B2B Use Cases for Chatbots

November 4, 2021

Via: Business 2 Community

If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots […]


General organization management, Strategic planning

3 Inspiring Examples of B2B Social Selling for Your Own Strategies

October 29, 2021

Via: Business 2 Community

Marketing’s Curse: Everyone talks a big game, but only few can prove it. Want to see examples of B2B social selling paying off in a big way? In initial consultations with a business that is interested in B2B social selling, […]


Department management, Marketing

15 B2B Video Examples That Are Anything But Boring

October 21, 2021

Via: Business 2 Community

Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it’s a particularly useful tool to tell a brand story. Unfortunately, although video is an exciting and […]


Department management, Marketing

6 Components to Understand When Evaluating B2B Marketing Campaign Performance and Cost Per Lead

September 29, 2021

Via: Business 2 Community

Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. To take […]


Department management, Marketing

5 Ways Video Enables B2B Marketing Strategy

September 15, 2021

Via: Business 2 Community

Good marketers not only balance creative demands with budget limitations, but also determine strategies to please their target audience. They keep themselves equipped with the right tools. And since videos are the best tool to engage people, it makes sense […]


Department management, Marketing

Snapchat Marketing Tips For Reaching New Audiences in 2021

September 14, 2021

Via: Business 2 Community

Snapchat has over 530 million active users, and it’s a fun marketing tool, which is why it deserves a more prominent place in your marketing strategy. If you want to reach new customers and your target audience in their target […]


Department management, Marketing

5 Stats You Need to Know About SEO In 2021

September 14, 2021

Via: Business 2 Community

Keeping on top of the latest SEO trends often feels like an uphill struggle. Google’s algorithm can be likened to the moving staircases in Harry Potter. Just when you think you’ve got it figured out, everything changes. One of the […]


Department management, Information Technology

Clubhouse: How to Promote Your SaaS Business

July 8, 2021

Via: Business 2 Community

Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to visit every tent. Just as you think the circus is […]


Department management, Information Technology

10 Facebook Ads Tips and Features

June 24, 2021

Via: Business 2 Community

When you are trying to run a social media campaign, Facebook is the default option due to its massive reach. More than two billion users worldwide are active on the platform, and a large percentage of them could potentially be […]


Department management, Marketing

SEO for B2B Marketers: 7 Things You Must Do Now

May 24, 2021

Via: Business 2 Community

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. It requires being consistent while also being adaptable. Whether you are getting up to speed on SEO or having been running an SEO strategy for a while, it’s […]


Customer relationship management, General organization management

Marketing 101: How to Create a Personalized Customer Experience Strategy For Your Business

May 17, 2021

Via: Business 2 Community

In a way, the retail environment has become saturated and challenging for industry bigwigs as well as new entrants. Every business is facing mounting price pressure from discounters and improved price transparency. Conventional differentiation methods that held so strongly — […]


General organization management, Strategic planning

The Best B2B Content Marketing Tactics You’re Probably Not Using

May 14, 2021

Via: Business 2 Community

Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy from you are different. The way […]


Department management, Marketing

Forever Young: 5 Ways to Optimize Your B2B Marketing Reach for Millennials and Gen Z

May 11, 2021

Via: Business 2 Community

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]


Department management, Marketing

3 Tips for Effective B2B Marketing Outreach

December 2, 2020

Via: Entrepreneur

Many businesses in the B2B space make the mistake of approaching their marketing in the same way that they would approach B2C marketing, and then they wonder why they aren’t getting results. The reason is simple: B2B and B2C customers […]


Department management, Marketing

What Information Does Your Copywriter Need to Create High-Converting B2B Copy?

November 18, 2020

Via: Business 2 Community

A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a website or white paper. With so many items on your project’s “to-do” list, it’s hard to know where to start. In […]


Department management, Marketing

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

October 14, 2020

Via: Business 2 Community

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from […]