Tag: B2B marketing

June 5, 2024

In B2B marketing, mastery of effective communication stands as a hallmark of industry leadership. Each written word, meticulously crafted, holds the potential to shape perceptions, influence decisions and ultimately drive business success. However, within the dynamic landscape of niche markets […]

January 11, 2022

A good content strategy can drive 100% of your revenue. Content marketing fills the gap between what message brands want to share and what consumers actually want to see. That’s the secret to building active, engaged communities full of loyal […]

January 5, 2022

Social media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. This is especially true when it comes to Facebook. With so many business owners already using […]

November 29, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B […]

November 16, 2021

So you’ve probably seen the insane results that brands are getting through leveraging the power of social media marketing. But actually doing the work and taking consistent action to get there is a different kettle of fish. Over the last […]

November 4, 2021

If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots […]

October 29, 2021

Marketing’s Curse: Everyone talks a big game, but only few can prove it. Want to see examples of B2B social selling paying off in a big way? In initial consultations with a business that is interested in B2B social selling, […]

October 21, 2021

Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it’s a particularly useful tool to tell a brand story. Unfortunately, although video is an exciting and […]

September 29, 2021

Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. To take […]

September 15, 2021

Good marketers not only balance creative demands with budget limitations, but also determine strategies to please their target audience. They keep themselves equipped with the right tools. And since videos are the best tool to engage people, it makes sense […]

September 14, 2021

Snapchat has over 530 million active users, and it’s a fun marketing tool, which is why it deserves a more prominent place in your marketing strategy. If you want to reach new customers and your target audience in their target […]

September 14, 2021

Keeping on top of the latest SEO trends often feels like an uphill struggle. Google’s algorithm can be likened to the moving staircases in Harry Potter. Just when you think you’ve got it figured out, everything changes. One of the […]

July 8, 2021

Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to visit every tent. Just as you think the circus is […]

June 24, 2021

When you are trying to run a social media campaign, Facebook is the default option due to its massive reach. More than two billion users worldwide are active on the platform, and a large percentage of them could potentially be […]

May 24, 2021

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. It requires being consistent while also being adaptable. Whether you are getting up to speed on SEO or having been running an SEO strategy for a while, it’s […]

May 17, 2021

In a way, the retail environment has become saturated and challenging for industry bigwigs as well as new entrants. Every business is facing mounting price pressure from discounters and improved price transparency. Conventional differentiation methods that held so strongly — […]

May 14, 2021

Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy from you are different. The way […]

May 11, 2021

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]

December 2, 2020

Many businesses in the B2B space make the mistake of approaching their marketing in the same way that they would approach B2C marketing, and then they wonder why they aren’t getting results. The reason is simple: B2B and B2C customers […]

November 18, 2020

A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a website or white paper. With so many items on your project’s “to-do” list, it’s hard to know where to start. In […]