Department management, Marketing
May 11, 2021
Via: Business 2 CommunityBusiness and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]
Department management, General organization management, Marketing, Strategic planning
February 20, 2019
Via: Business 2 CommunityIn a blog post I wrote at the end of last year, I explained how to prioritize your personalization campaign ideas so you can achieve the quickest time to value. This is a good approach to ensure your efforts deliver […]
Department management, Marketing
July 20, 2017
Via: Business 2 CommunityIt’s personal, intimate, and it closes more deals. I’m talking about B2B personalization. Much like a store employee greeting a regular customer by name, personalization helps your B2B firm close more deals and deliver remarkable buying experiences. Every day, thousands […]
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