Tag: B2B personalization

Department management, Marketing

Forever Young: 5 Ways to Optimize Your B2B Marketing Reach for Millennials and Gen Z

May 11, 2021

Via: Business 2 Community

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]

Department management, General organization management, Marketing, Strategic planning

B2B Personalization Strategy: Treat the Buyer’s Journey Like a Bingo Card

February 20, 2019

Via: Business 2 Community

In a blog post I wrote at the end of last year, I explained how to prioritize your personalization campaign ideas so you can achieve the quickest time to value. This is a good approach to ensure your efforts deliver […]

Department management, Marketing

3 B2B Personalization Strategies to Close More Deals

July 20, 2017

Via: Business 2 Community

It’s personal, intimate, and it closes more deals. I’m talking about B2B personalization. Much like a store employee greeting a regular customer by name, personalization helps your B2B firm close more deals and deliver remarkable buying experiences. Every day, thousands […]