Tag: B2B Sales

Department management, Marketing

Forever Young: 5 Ways to Optimize Your B2B Marketing Reach for Millennials and Gen Z

May 11, 2021

Via: Business 2 Community

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]

Personal information & knowledge management, Self-management, Task management

Why the Most Successful Companies Don’t Follow the Typical Sales Process. Here’s What They Do Instead

November 27, 2017

Via: Inc.

The sales process has died. It never should have been born. In a previous B2B sales role I was “taught” to follow a specific sales process. My manager and peers encouraged it because this was the way it was always […]

Administration, General organization management

5 Tips to Build a Scalable B2B Sales Enablement Program

November 14, 2016


A few years ago I started a new job where I was tasked with the sales enablement portion of a major product launch that was set to happen just a few months after my start date. Very quickly after starting […]