Tag: B2C

February 17, 2023

While enterprises have benefited hugely from artificial intelligence and its strengths, the business side gets most of the benefits. Getting down to specifics, the value that AI adds to processes comes as the company’s most significant advantage for marketing. Marketing […]

September 20, 2022

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]

June 2, 2022

Boring. That’s how people generally describe most of the B2B content they see online. It’s no secret that the B2B world can feel quite stiff sometimes. And while we all technically know it doesn’t have to be this way, most […]

January 11, 2022

A good content strategy can drive 100% of your revenue. Content marketing fills the gap between what message brands want to share and what consumers actually want to see. That’s the secret to building active, engaged communities full of loyal […]

January 5, 2022

It’s time to get personal with your social media strategy. The algorithms of popular sites like Facebook and Instagram are changing quickly, so it can be difficult for potential customers or clients to see your updates even when you post […]

January 4, 2022

As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is […]

January 3, 2022

Subscription brands were one of the sectors fortunate enough to be positively impacted by the pandemic, due to the lockdowns and people working from home. This claim is not just rhetorical, as the statistics speak for themselves. Surveys have shown […]

November 29, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B […]

November 16, 2021

So you’ve probably seen the insane results that brands are getting through leveraging the power of social media marketing. But actually doing the work and taking consistent action to get there is a different kettle of fish. Over the last […]

July 21, 2021

The year 2020 was unprecedented for social media as the pandemic forced people inside their homes. Social media platforms have not only become one of the primary sources of information and connection, but they also served as a distraction. Reason […]

June 17, 2021

Marketing gurus and bloggers have presented affiliate marketing as a “get rich quick” scheme. Which is literally the million dollars question about it. And to be fair, yes, affiliate marketing can make you earn those big bucks if done correctly. […]

May 28, 2021

What brought you into the world of sales? For many people, the answer comes down to passion. They found something they love to do and decided to dedicate their lives to doing it. Or maybe you were just tired of […]

May 19, 2021

As more startups are popping up and global leaders keep entrenching their positions even further, markets become increasingly concentrated and competition even more fierce. In 2020, 4.35 million business applications were submitted in the US alone, which is a 24% […]

May 6, 2021

We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably. If we get scientific, we know that DNA can have a […]

May 5, 2021

An immigrant from Colombia, Juan Palacio arrived in Miami at the age of 25 with a heavy accent and limited knowledge of English. Undeterred, he began selling flowers to hotels door-to-door, eventually starting a couple companies, including his most recent, […]

May 3, 2021

It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. What would […]

April 23, 2021

Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time in the making. SIGMA Equipment began as Sigma […]

January 28, 2021

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what printer to buy. Therefore, the way businesses market consumer […]

September 18, 2020

You might find the above statement funny, but it rather holds very implicit importance. If your business ideologies are directed towards brand awareness, an ever-growing customer pool, registering record-breaking sales, and proving your worth in the market, social media is […]

March 26, 2020

By 2022, online videos will make up more than 82% of all consumer internet traffic. That’s a notable number, but what it says is that video is the future of online marketing. We live in a fast-paced world where people […]