Tag: Google

May 15, 2024

Google is rolling out a new way to fight scammers–and not a minute too soon. Last year, Americans lost more than $10 billion to fraud, according to the Federal Trade Commission. Starting later this year, Pixel phones with the feature […]

May 14, 2024

Google is bringing AI to your Gmail. And to your Sheets. And to your favorite rapper. At Google’s annual I/O developer conference, CEO Sundar Pichai said the company is in its “Gemini Era,” referring to the search giant’s flagship, multimodal […]

October 25, 2023

If you’ve ever Googled yourself, it can be scary to see how much the web knows about you — and how hard it is to scrub the information. Now, Google is making it a little easier. The company launched a […]

October 5, 2023

Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it first launched in October 2000. Today, Google Ads boasts over $200 million in ad revenue and — perhaps […]

September 27, 2023

Salesforce and Google recently unveiled plans to intensify their existing strategic partnership. The motive? To revolutionize business productivity using the prowess of generative AI. The joint announcement made on September 12, 2023, from San Francisco and Sunnyvale, California, lays the […]

September 20, 2023

Google just released a new model of Bard with some notable updates. Here are the key changes that entrepreneurs and small business owners should be aware of: Enhanced Multilingual Capabilities Based on user feedback, Bard has been improved to offer […]

July 6, 2023

Today, a company’s virtual presence is crucial. Online reputation management (ORM) is vital for success as search engine algorithms constantly change and a negative reputation can lead to customer loss and decreased revenue. In this article, I want to explore […]

May 19, 2023

Ramya Swaminathan has never taken the act of flipping on the light for granted. Growing up between India and the Philippines, her family lived in cities with fragile electric grids, and she often had to plan around energy outages. “We […]

March 28, 2023

Should you ask a bot for business advice? Google soft-launched Bard last week, an AI product that gives text-based answers to queries a la ChatGPT. After gaining access, we wanted to put Bard to the test. What is Bard? After […]

October 20, 2022

Ask any Chief Marketing Officer if they want to keep most of their advertising spend and resources within the twin-tower ecosystems of Google and Facebook. My guess is that nearly 100% of them will give some sort of “no,” even […]

September 29, 2022

Google may be trying to reinvent the way we search in the future and expanding access to its impressive multisearch feature, but perhaps one of its most exciting announcements from today is a feature it’s calling “discussions and forums.” The […]

September 9, 2022

By now, you’ve heard about “quiet quitting,” the phenomenon of employees committing to not doing the extra work that goes completely unnoticed. And you may have even heard about “quiet firing,” where employers treat employees poorly so that they’ll leave. […]

September 1, 2022

Marketing in healthcare differs greatly from many other industries. With the ethical and regulatory implications of patient privacy, many healthcare organizations may feel that their marketing efforts are limited. As a direct result, it’s likely that healthcare marketing often lags […]

August 31, 2022

Search engine optimization is a process for boosting the quality and quantity of traffic to your website. It’s also what makes your website stand out and appear at the top of a search engine. Currently, SEO plays a gigantic role […]

June 14, 2022

Soon, Google Analytics 4, or GA4, for short will be replacing the previous three versions of Google Analytics. Meanwhile, Anil Batra, Managing Partner of Optizent, and Shawn Hessinger, the Executive Editor for Small Biz Trends discuss why that should be […]

June 1, 2022

Google announced today that it’s combining two of its video-calling apps, Duo and Meet, into a single platform. Pretty soon, there will be only Google Meet, and Google’s hoping it can be the one calling app users need for just […]

May 6, 2022

Google recently announced that they will be giving every U.S. business up to 500 Google Career Certificate scholarships to upskill employees, which could be worth as much as $100,000 of workforce training to any one American company. Google Offering Up […]

April 22, 2022

Search Engine Optimization or SEO is now becoming an important tool for any online business platform. If you know just the correct marketing and SEO trends, your website starts attracting more and more people in a short time. Seven Important […]

March 30, 2022

Great Amazon SEO is one of the most powerful strategies for reaching shoppers on the marketplace. However, SEO on Amazon is very different from SEO on Google. You’ll need a thorough understanding of Amazon’s algorithm to rank your product highly […]

March 18, 2022

A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it’s local SEO that makes all the difference. Why? Because effective […]