Department management, Marketing
December 26, 2023
Via: Small Business TrendsFacebook marketing strategies play a huge part in the digital landscape. Remember, your Facebook Business Page is an extension of your brand. It should reflect your business’s personality and values, helping you effectively connect with your target audience. Your business’s […]
Department management, Marketing
December 20, 2023
Via: EntrepreneurMany entrepreneurs struggle to rank high on search engines despite investing in search engine optimization (SEO). As a result, their website remains buried on the fourth page of Google, where nobody can ever find it. This is commonly the result […]
Department management, Marketing
December 19, 2023
Via: Small Biz ClubIn the ever-evolving landscape of business marketing, standing out in a crowded market is a challenge that every business faces. Among the myriad of advertising tools available, one unique and eye-catching option is the use of a custom air dancer. […]
Department management, Marketing
December 19, 2023
Via: Small Business TrendsGoogle recently unveiled a new video ad creation app to help small businesses in ad video creation. If video ads are part of your marketing strategy, then there are some key things you need to keep in mind in order […]
Department management, Marketing
December 14, 2023
Via: EntrepreneurShould PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to […]
Department management, Marketing
December 13, 2023
Via: EntrepreneurEmail marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch. […]
Department management, Marketing
December 12, 2023
Via: Small Biz ClubContent might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch […]
Department management, Marketing
December 11, 2023
Via: Small Biz ClubKeywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs). Alongside determining which keywords to […]
Department management, Marketing
December 7, 2023
Via: Small Business TrendsSocial media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead […]
Department management, Marketing
December 5, 2023
Via: EntrepreneurText messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]
Department management, Marketing
December 4, 2023
Via: EntrepreneurManaging your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is […]
Department management, Marketing
December 1, 2023
Via: EntrepreneurIn the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was […]
Department management, Marketing
November 30, 2023
Via: EntrepreneurAs we enter the crucial phase of strategic planning for 2024, it is essential for brands to gain a comprehensive understanding of the emerging trends that will define the business landscape in the new year, and its associated communications. Possessing […]
Department management, Marketing
November 29, 2023
Via: EntrepreneurAds look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their […]
Department management, Marketing
November 29, 2023
Via: EntrepreneurLink building is hard. In fact, it’s so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO). That’s because acquiring backlinks can often be costly and time-consuming. To make things worse, investing […]
Department management, Marketing
November 28, 2023
Via: EntrepreneurConsumer-facing businesses get the most attention. After all, that’s what readers are interested in. But company-facing brands often make the most money. Businesses are willing to pay enormous fees to firms that solve their problems. We’re talking millions of dollars […]
Department management, Marketing
November 27, 2023
Via: EntrepreneurIt’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not […]
Department management, Marketing
November 27, 2023
Via: Small Biz ClubFinding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence. This significance is highlighted by the fact that, as of October 2023, 51.6% of global websites […]
Department management, Marketing
November 22, 2023
Via: Small Biz ClubTikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form video format that rightly caters […]
Department management, Marketing
November 21, 2023
Via: EntrepreneurOnline holiday marketing has traditionally been focused on retail businesses, their promotions, and the frenzy of Black Friday and Cyber Monday sales. Ecommerce holiday sales are projected to reach between $278 billion to $284 billion this season, according to Deloitte’s […]