Trying to get inside the mind of a customer is a complicated thing. It requires that you really dig in and look beyond the surface level details for meaningful takeaways. While you’ll probably discover a lot, there’s one truth you’ll definitely uncover: customers crave personalization.
Customers Crave Personalization
Today’s customers are busy. Not only are many working more hours, but they also have more things competing for their attention in their free time. While there are other reasons for personalization, this is one of the biggest. Personalization makes shopping faster and more convenient — two things that are highly valued in today’s society.
