To make innovation happen takes time. I don’t mean the time it takes for your innovative ideas to mature into their full revenue-generating glory. I mean the time it takes employees to develop insights, generate ideas, and elaborate and test business models.
Many companies that list innovation as one of their core values expect that innovation will somehow just “happen” in employees’ increasingly limited moments when they aren’t busy addressing the immediate demands of their job or “putting out fires”. Innovation requires dedicated time – significant blocks of time to “get into the zone,” to focus and concentrate.
