What brings you back to a store? Is it just the product, the shopping experience, or both?
As businesses look to leverage the benefits of Web3 and immersive storytelling in marketing, companies in the Middle East are making great strides in enhancing customer experience through a hybrid marketing strategy.
Customer experience is the next gateway to fully understanding and appreciating customer behavior patterns. The “Experience Economy,” coined by Joe Pine and James Gilmour in 1988, uses experience as an economic output that can meaningfully transform countries. Recently, Saudi Arabia introduced its Quality of Life program, a part of Vision 2030, to explore how the quality of customer experiences enhances the life experience of its population.
