We live in a time when change happens very quickly. In the past, new technologies and industries evolved slowly, often over several decades. Today, technology can become outdated in a matter of months, and new marketing and advertising trends can emerge out of nowhere. For agency leaders and owners, this can be an extremely frustrating and challenging environment to navigate. Poorly timing the market or missing an emerging technology trend can spell disaster, leading to stunted growth from being left behind — or worse, a failed business.
