New e-commerce rules in India have plunged Amazon and Walmart’s local operations into disarray, as the retailers struggle to comply with new restrictions in a key growth market.
The legislation was outlined last year but came into force on Friday. The Indian government introduced the rules in order to level the playing field between global tech giants and domestic sellers. As a result, foreign online retailers are now banned from negotiating exclusives on products, or from selling items via vendors they hold an equity stake in.
