When you write up your first business plan or even start thinking about building a business, you’ll spend a lot of time setting prices for your products or services. It’s critical to value your products fairly, but in a way that allows you to break a significant profit.
Here’s the thing: While many entrepreneurs may take their time and conduct significant research to value their products properly, they end up undervaluing or failing to value something else that’s just as important (if not more so): their time.
