General organization management, Strategic planning

How Siloed Data May Limit Your Business Growth (and How to Prevent It)

November 29, 2022

Via: Entrepreneur

Let’s say that your technology stack consists of SalesForce to store customer data, Marketo to nurture leads, Hootsuite to manage your social media marketing and Google Analytics to track website visitors. Siloed data is defined as all your platforms having […]

Department management, Information Technology

The Future of Data Security Starts with Business Accountability

November 22, 2022

Via: Inc.

Anyone who has been to Europe or visited a European website in the last year or two has probably felt “cookie fatigue.” Every time I visit a website, I learn about the phenomenon firsthand, trying to use the internet and […]

Administration, General organization management

A Look at Data Retention and Deletion Policies and Compliance

February 8, 2022

Via: Business 2 Community

There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. […]

Department management, Marketing

What Is Opt-in Email Marketing?

October 6, 2021


When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take advantage of any sales incentive offered […]

General organization management, Systems management

Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

March 2, 2021

Via: Marketing Land

As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of […]

Department management, Marketing

Why Email Marketing Without Opt-in Will Hurt Your Brand

October 3, 2018

Via: Business 2 Community

Your brand is important. As marketing guru Seth Godin explains, “a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Given this definition, […]

Department management, Marketing

Why You Shouldn’t Buy Email Marketing Lists (and What to Do Instead)

September 7, 2018

Via: Business 2 Community

While buying email marketing lists might be a cheap and easy way to build a list of subscribers, it’s not a good way to improve engagement, deliverability, or reputation. Buying lists can damage your reputation and leave a long-lasting effect […]

Department management, Marketing

GDPR’s Relationship With Marketing, the EU and You

June 25, 2018

Via: Business 2 Community

The European Union’s General Data Protection Regulation (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your […]