General organization management, Strategic planning
November 29, 2022
Via: EntrepreneurLet’s say that your technology stack consists of SalesForce to store customer data, Marketo to nurture leads, Hootsuite to manage your social media marketing and Google Analytics to track website visitors. Siloed data is defined as all your platforms having […]
Department management, Information Technology
November 22, 2022
Via: Inc.Anyone who has been to Europe or visited a European website in the last year or two has probably felt “cookie fatigue.” Every time I visit a website, I learn about the phenomenon firsthand, trying to use the internet and […]
Administration, General organization management
February 8, 2022
Via: Business 2 CommunityThere’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. […]
Department management, Marketing
October 6, 2021
Via: Business.comWhen you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take advantage of any sales incentive offered […]
General organization management, Systems management
March 2, 2021
Via: Marketing LandAs we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of […]
Department management, Marketing
October 3, 2018
Via: Business 2 CommunityYour brand is important. As marketing guru Seth Godin explains, “a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Given this definition, […]
Department management, Marketing
September 7, 2018
Via: Business 2 CommunityWhile buying email marketing lists might be a cheap and easy way to build a list of subscribers, it’s not a good way to improve engagement, deliverability, or reputation. Buying lists can damage your reputation and leave a long-lasting effect […]
Department management, Marketing
June 25, 2018
Via: Business 2 CommunityThe European Union’s General Data Protection Regulation (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your […]
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