Tag: Growth Strategies

April 5, 2024

The Indian tech startup scene has experienced exponential development over the last ten years, expanding by up to 15 times, according to the Nasscom-Zinnov tech startup survey of 2023. With the 950+ new digital startups that were founded in 2023 […]

February 27, 2024

In the intricate tapestry of entrepreneurship, success can depend on an entrepreneur’s ability to embrace the tough realities that define their journey. We’re exploring the four hard truths that every entrepreneur must confront to thrive in business truly. While these […]

February 19, 2024

Netflix, Instagram, Slack. These three companies have one thing in common: Their initial business plan wasn’t sustainable, and they became the formidable companies they are today because they chose to pivot in a new direction. Pivoting in startup culture is […]

February 15, 2024

Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the […]

February 9, 2024

Whether it’s a plucky startup or an established name, if your business isn’t getting the attention it needs online, you may need to revise your marketing strategy. Search engine optimization (SEO) may sound complicated, but you don’t need to hire […]

February 6, 2024

Lisa Odenweller remembers somebody telling her: You’ll learn from your first company, and you’ll make money on your second. That’s exactly how it happened with Beaming (her first company) and Kroma (her second). But she wasn’t the only one following […]

January 31, 2024

Using top job sites as your organization’s career page is a strategic move with significant benefits. These platforms serve as central hubs for job seekers and as virtual storefronts for employers to showcase their brand and opportunities. Crafting engaging company […]

January 31, 2024

The requirements for day traders are straightforward: You need knowledge of the profession. There’s indeed a lot to learn, but it’s not mystical. If you put in the hours, you can acquire a solid foundation of knowledge over some months. […]

January 31, 2024

Acommon question among leaders and organizations is, “What type of leader is the most effective at helping organizations thrive?” Often, the focus is on clear leadership traits, such as emotional resilience, courage and patience. These traits are critical to the […]

January 30, 2024

People buy culture. Whether it’s customers looking to purchase technology, potential employees seeking a new role, VCs looking to invest, or business leaders hunting for partnerships, a solid culture is what makes businesses stand head and shoulders above their peers. […]

January 30, 2024

In the fast-paced world of entrepreneurship and business, goal-setting is the compass that guides us toward success, but there are a lot of misconceptions about how our goals should be set. In this article, we’re taking a fresh perspective on […]

January 26, 2024

With wages stagnating and layoffs seemingly part of everyday life for the past three years, many professionals have sought to start a solopreneur business. A solopreneur business is a business (often digital) that the owner can run without a team. […]

January 26, 2024

In today’s business landscape, your reputation is your most valuable asset. With more than 30 years of experience in the communications industry, I’ve learned that your reputation is your currency. It’s how people see and think about you. Big brands […]

January 26, 2024

Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample link building, […]

January 18, 2024

One of the greatest benefits of entrepreneurship is the freedom to chart your own path — be your own boss and institute a business culture that reflects your unique leadership sensitivities. That said, such liberty can be a double-edged sword: […]

January 11, 2024

Taking a startup from a big idea to a reality is a challenging undertaking anywhere in the world. Differing economic conditions, hard-to-understand legal frameworks and great variation in consumer preferences are just three of the areas startup founders need to […]

January 4, 2024

After years of nurturing your business from an idea to a thriving entity, you may reach a crossroads that will shape both your company’s future and your personal legacy — the decision to sell your business. Navigating this moment is […]

December 26, 2023

That’s a powerful question. It has profoundly impacted me over my 18+ years as an entrepreneur. It has precipitated profound transformation in many entrepreneurs’ lives. Recently, at a conference, I delivered my workshop on taking your life back from your […]

December 21, 2023

What’s one of the most common pain points an entrepreneur faces in their life? Most entrepreneurs find themselves alone and need someone truly helpful in their ventures. Whether it’s the environment that they’re in or the people that they work […]

December 18, 2023

I’ve always been tickled by the saying that “dogs don’t like postmen.” Now, this is not because there’s anything funny about a postman being bitten in the seat of the pants by a dog (!), but because the claim is […]