Lisa Odenweller remembers somebody telling her: You’ll learn from your first company, and you’ll make money on your second.
That’s exactly how it happened with Beaming (her first company) and Kroma (her second). But she wasn’t the only one following this path. Her daughter, Lexi, turned 13 during the early days of Beaming — and learned a lot by working for her mom. Now they’re driving millions of dollars of sales together.
