Take look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single tim: Steve Jobs’ Apple. Like countless startups today, Steve Jobs began his journey in a garage with little more than a vision.
So, how did he build one of the world’s most recognizable and trusted brands? Steve Jobs relied on one simple philosophy to set his company apart from its competitor: He viewed Apple’s branding as a bank account or a vault.
Read on to discover how you and your team can replicate his strategy to grow your business.
