Tag: Gen Z

June 5, 2024

A college degree was once seen as essential for career advancement, but Gen Z is challenging this belief. Recent reports indicate that Gen Z is losing confidence in the value of a college education. In fact, only 39% of Gen […]

January 9, 2024

Generation Z, born between 1996 and 2015, holds a whopping $150 billion in global buying power, constituting 32% of the world’s population. This explains why digital marketers are rushing to adapt their strategies for this unique generation. To effectively reach […]

December 7, 2023

When employees hear the word data, many think of a series of numbers and calculations that remain understood by data scientists alone. Beyond believing that data is too complex to understand, many think that incorporating data into their work will […]

January 27, 2023

Gen Z may find it difficult to think about retirement planning, saving, and investing. And, for good reason. Stock markets, especially the S&P 500, have been in turmoil as young workers begin their careers. A recession is also on the […]

December 13, 2022

Chains will also mimic this back to their loyal fans, using strong rewards programs and promotions that provide personal and community-based incentives to keep customers coming back. But a new study from Market Force found that not all fast food […]

June 9, 2022

Is your company hiring for an entry-level role? Recruiting and hiring employees fresh out of post-secondary education with little to no work experience can already feel like a gamble; add major generational differences to the mix, and your recruitment team […]

November 3, 2021

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. But, consider the following factors over […]

October 7, 2021

As you read this, many of the people on your team may be plotting their escape. A recent Gallup poll found that 54 percent of workers are “psychologically unattached to their work and company” — and that makes them very […]

August 4, 2021

Loneliness in the workplace is affecting the Gen Z population at a higher rate than other demographics. And according to the Wildgoose survey, it comes out to almost one in four or 23% of its respondents. The rate for Gen […]

May 11, 2021

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]

March 23, 2021

Is it time to include TikTok Ads for eCommerce in your store marketing strategy? It may just be – for the right product and market, that is. TikTok is available in more than 150 countries, with users spending 476 minutes […]

July 23, 2019

Gen Z is on track to be the most financially powerful generation of all time. So it makes sense that a lot of small businesses would want them as both customers and employees. So how much do you really know […]

April 15, 2019

This may be marketing heresy, but in many ways, generational monikers are meaningless. Take mine, for example: Gen X. I sincerely believe that this was a placeholder name that stuck, if for no other reason than we weren’t nearly as […]

December 26, 2018

Parents might be all over Facebook, but their children aren’t following suit. This means the 70 million companies using Facebook to reach moms and dads need a different social strategy to engage their Generation Z offspring. Members of this generation […]

August 1, 2018

Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields […]

July 31, 2018

We’ve talked a lot about the value of strong design, how it can improve everything from your content to your bottom line. But design isn’t just about making things pretty; it’s a tool to help you communicate effectively and create […]

June 4, 2018

A growing number of Gen Z consumers are leaving social media (or at least taking breaks), according to a new study conducted by Hill Holliday. What do small business owners need to know to keep Gen Z engaged on social […]

February 15, 2018

Generation Z, iGen, Gen Z. Whatever you call them, consumers born after the mid-1990s are coming of age with digital solutions to nearly every pain point. They’re seriously smart about money and they are hyperaware of their options in how […]