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Worried About the Gen Z Social Media Exodus? 3 Creative Ways Your Business Can Respond

A growing number of Gen Z consumers are leaving social media (or at least taking breaks), according to a new study conducted by Hill Holliday. What do small business owners need to know to keep Gen Z engaged on social media?

The study titled Meet Gen Z: The Social Generation surveyed 18 to 24-year-olds nationwide and found 34% vowing to give up social media for good, while 64% are considering “taking a break” from it. If you’ve invested a lot of time and effort in your social media marketing to this generation, is it time to panic?

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