From the Food Babe ranting about what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magical sounding drink is all sold out, it is clear that there is one thing Starbucks is doing well — other than giving everyone a sugar & caffeine high — and that is making news.
So what can small businesses learn from this sweet sensation?
Heather DeSantis, a Public Relations specialist who helps six figure startups break seven, spends her free time reviewing marketing wins.
