Getting customers, clients and employees to trust you can be complicated, but it is imperative for success — perhaps more important than sales. If you get others to trust you, it’s easier to grow and nurture your business and give everyone excellent service. But trust is fragile. If you lose it, it’s very difficult — if not impossible — to restore it.
So, where do you start with this trust thing?
Trust is mysterious and often elusive. No one can tell you exactly where it originates or how it develops. The trust process is incomprehensible. You can’t fake it. You can’t go through the motions or pay it lip service.
