Small business owners are always looking for investments. They want to put their money in places that will come back to them in profits. Some do this through investing in their local community. They purchase their supplies only from local merchants instead of chains or they buy things from those with whom they network.
This allows your money as business owner to help people you know, like and trust. It helps local businesses to flourish. Your community grows profitable as a whole and comes back to you because they want to do business with someone who supports them.