When did you start Lovesac as a side hustle, and what inspired it?
It’s 1995, and I’m 18, sitting on my parents’ couch in Salt Lake City, Utah. One morning, I had an idea and thought, Wouldn’t it be funny to make a giant beanbag chair — like the size of my entire living room floor? So, I got off the couch, drove down to the fabric store and bought enough fabric for something that massive. Then, I began sewing it together. It took three weeks to fill it up with soft stuff I cut up from around the house — but everywhere I took it, people loved it and begged me to make them one. Eventually, I did. It cost me $25 to register the name, and in October 1998, Lovesac officially began as a company.
