Walmart is trying to beat Amazon at its own game, and the company’s latest acquisition will boost that effort, at least in the New York City area. Walmart announced that it has acquired Parcel, a Brooklyn-based delivery company that specializes in scheduled and same-day package delivery of traditional items as well as groceries, meal kits, and other perishables. The acquisition price has not been disclosed by Walmart or Parcel, but a Recode report suggests that the deal closed at less than $10 million.
Parcel launched in 2013 to help city dwellers get their packages at convenient times. Signing up for Parcel meant you could schedule a two-hour window in which your package would be delivered.