Simon Huck knew he loved all things pop culture from the time he was 10 years old. He moved to New York City from Canada and began his career working for PR guru Lizzie Grubman. A year later, he transitioned to Command PR, a communications agency headed by veteran publicist, Jonathan Cheban. Today, as the principal owner of Command Entertainment Group (CEG), Huck brokers deals between major Fortune 500 companies and celebrities. Over the past decade, Huck has become an authority on entertainment marketing and celebrity and influencer outreach campaigns. His work has appeared in more than 70 countries and reached millions of consumers across television, social media and other digital platforms.