Delivering a good pitch for your business is as much about conveying emotion as conveying information. The saying “They don’t care what you know until they know that you care” is good advice to follow. A pitch doesn’t need to be long, and your audience will appreciate it if you keep the pitch as brief as possible. In the updated second edition of our best-selling book Write Your Business Plan, Eric Butow, CEO of online marketing ROI improvement firm Butow Communications Group, explains how you can put together a pitch in ten minutes that’s broken down into one topic every minute.
