They say timing is everything. However, in business, timing is often sacrificed in the interest of time, or lack thereof. We are perpetually short on time; everything is business critical and needs to be done “ASAP.” It is rare to add another week to a deadline or feel that we are “on track.” Instead, deadlines are often brought forward, and we always feel like we are on the back foot. Many times, “urgent” deadlines are arbitrary, and the results are not nearly as good as they could be if given more time.
