The term “platform” is widely used in the publishing, speaking and business worlds to describe your ability to reach people who want to hear your message. Your platform reflects your brand, positioning, credibility, audience, and the intellectual property you create. Platform lives at the intersection of ideas, influence and income.
Why is platform so important? It comes down to a fundamental truth in the media world: we have an oversupply, and an under-demand, of content. Consider the person you are trying to reach with your message.
