Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is delivering your product or services, and of course, one of those balls is how you find new customers, aka your marketing.
None of those balls can really be dropped, but their weight can be adjusted to achieve the right balance. One of the most challenging aspects of running a business is figuring out how much “weight” — or money — to put into each area.