Category: Strategic planning

September 25, 2023

A-B testing is a great way to compare online marketing strategies or tools to see which one is working better. It’s a cost effective way of pitting everything from web pages to email campaigns against each other so you get […]

September 21, 2023

Afavorite subject for entrepreneurial articles and podcasts is that of habits. Hundreds (if not thousands) of books are touting the importance of creating good habits. Your own habits depend on your end goal, but a lot of them seem to […]

September 20, 2023

In any family business, with the next generation begins to take the reins, a fresh flow of ideas and innovation is bound to take place. Over time in any family business, the growth ambitions need to change from thinking and […]

September 20, 2023

Business leaders have faced extraordinary challenges over the past several years. Pandemic-related demand changes, workflow shifts, persistent inflation and a tight labor market have left business leaders zigzagging through crisis after crisis. The pace has been unrelenting. But we risk […]

September 18, 2023

On this week’s episode of The Jeff Fenster Show, Jeff sits down with Dan Fleyshman, serial entrepreneur and investor in multiple companies. Over the course of their conversation, Fleyshman offers a wealth of insights and inspiration for entrepreneurs and business […]

September 15, 2023

According to data from Teten Advisors, the median investor in private companies reviews over 80 opportunities in order to make a single investment. As someone who has been working in private equity and investing for over three decades, I can […]

September 13, 2023

As business leaders, we’re often faced with the difficult and overwhelming task of deciphering exactly what leadership strategies and practices are most effective. Besides just being an expert in your respective field, you have to be responsible for overseeing the […]

September 5, 2023

Going out on your own as an entrepreneur can feel both intimidating and exhilarating at the same time. Though you may have the skills and experience to get started, knowing the responsibility relies solely upon you may not feel like […]

September 1, 2023

When first starting a business, many entrepreneurs begin using a personal credit card for expenses. It’s the path of least resistance. However, once the business starts to thrive, you will garner tangible benefits from using a good business credit card […]

August 31, 2023

Building a successful company is not only about increasing sales and revenue. When scaling a business, an organization also needs the right strategy, team, and processes in place to support new customers, products, and services. While any business leader dreams […]

August 29, 2023

For many small business owners and entrepreneurs, operating internationally from day one is crucial to long-term success. But starting a small business domestically is hard enough, how can these leaders be expected to go global so quickly? Contrary to popular […]

August 25, 2023

For small businesses, setting sales goals isn’t merely a task on a to-do list; it’s a strategic compass that directs growth and paves the way for sustained success. Sales goals offer clarity, ensuring every team member knows where they’re headed […]

August 23, 2023

As the world wades through the evolving tides of the post-pandemic era, one thing has become crystal clear: the future of work is flexible, as I tell my clients, who I have helped figure out their hybrid work models. In […]

August 18, 2023

As a successful entrepreneur with global aspirations, it’s natural to want to do business with the world’s largest economy. But gaining a foothold in the notoriously tricky U.S. market is far from easy. Here three U.K.-based company founders share the […]

August 15, 2023

You’ve probably heard this saying since you were very young: Don’t put all your eggs in one basket. It’s trite, but it persists because diversifying often leads to success, especially for products, customers, and marketing. If you make only one […]

August 8, 2023

To grow your company, you need a plan that establishes how you will grow and why your ideal customers should buy from you. Then you need to invest in the people and tools that can turn your plans into reality. […]

August 8, 2023

In today’s business landscape, sustainability has become a crucial factor driving success. Beyond its environmental implications, integrating sustainable practices into small businesses can produce substantial benefits, including increased profitability and improved access to capital. At the heart of sustainability lies […]

August 4, 2023

Scaling a software-as-a-service (SaaS) business requires a deep understanding of customer psychology and strategic decision-making. It is a crucial phase that begins when a business finds the balance between avoiding losses and generating profits. The Rule of 40, you may […]

August 3, 2023

From competing as an internationally ranked tennis player to working at Microsoft to striking out on my own entrepreneurial path, I’ve thought a lot about what it takes to win. For me, success — both on and off the court […]

August 2, 2023

With rising customer acquisition costs and the added challenges of a fast-evolving digital landscape, today’s entrepreneurs require, more than ever, a go-to-market strategy that prevents and mitigates risk. And sure, that may seem a straightforward-enough need, but how? What’s the […]